Nalya is an ops autopilot for your Apple App Store or Google Play app. After you ship, she handles the recurring operational work a live app generates - replying to reviews, watching your releases, keeping the store listing sharp, triaging crashes, and watching revenue. You just approve, from wherever you are.

She drafts and posts review replies in each reviewer's language, watches your releases and notifies you when a rollout's status changes, updates your store listing (ASO), triages crashes and ANRs, and reports on revenue. Everything runs through one loop: observe, suggest, act, measure.

Is Nalya autonomous, or do I stay in control?

Supervised first, autonomous when you're ready. Every capability starts in draft-and-approve mode: Nalya proposes the action and explains why, you tap approve. Only after a track record of clean approvals does she offer to graduate a single capability to run on its own.

Can I use Nalya from my code editor?

Yes. Nalya ships a Model Context Protocol (MCP) server, so coding agents like Claude Code and Cursor can read your reviews, triage crashes, check rollout status, submit a build to App Review or promote it on Google Play, draft replies and update your store listing without leaving the editor - for apps on the App Store or Google Play.

How much does Nalya cost?

There's a free tier (Start) that covers the core modules and the full approval loop. Paid tiers - Grow and Scale - add full autonomy, replies to pre-existing reviews and the growth-engineering suite; Scale is the whole-portfolio tier. Each plan is one flat monthly price: Start covers one app on one store, Grow up to 3 apps and Scale up to 10 (more by arrangement), in any mix of the App Store and Google Play; each store listing counts as one app, so iOS and Android count separately. Introductory rates apply for a new subscriber's first 3 months, then standard.

Does Nalya support the Apple App Store?

Yes. Connect an iOS app with an App Store Connect API key and the same loop runs there - review replies, ASO (including Apple's subtitle and keyword field, shipped with your next version), release watching (App Review state, TestFlight builds, phased release), downloads from Apple's Sales reports, and purchases via App Store Server Notifications. The App Store and Google Play are both fully supported; paid plans cover each app on both stores at no extra cost.

What data does Nalya need, and who holds the keys?

You connect your store account once - a Google Play service account, or an App Store Connect API key for iOS apps. Your app, your data, your keys - Nalya operates on your behalf through your own connection rather than pooling it elsewhere.

Nalya takes over the day-to-day of your App Store and Google Play apps, and asks before it acts

Nalya answers your reviews, triages your crashes, watches every rollout, tunes your store listings and explains your revenue. Nothing goes out until you approve it, from your desk or your phone.

The Nalya console: the Board, with feature flags and their rollouts, a translated reply, the store listing, release adoption, revenue and an ASO idea.

WHEREVER YOU ARE Nalya is an ops autopilot for developers with apps on the App Store and Google Play. You built the app; Nalya runs its operations. It reads every review and drafts a reply, ranks every crash by how many users it hurts, watches each staged rollout, tunes your store listing in every language you sell in, and traces each sale back to what the buyer did before paying. Nothing goes live until you approve it.

Every review, answered

Nalya reads every new review on the App Store and Google Play and drafts a reply in the reviewer’s own language and tone. Nothing is posted until you approve it, and any draft can be steered with a one-line instruction.

Crashes caught before your rating does

Issues brings crashes, ANRs and errors into one list, ranked by how many users each one hurts. Every entry comes with Nalya’s read of the likely cause and a fix to try first, so you hear about it before your rating does.

Crashes, ANRs and errors in one list, ranked by how many users each one hurts.

Every rollout, watched

Nalya watches each staged rollout on the App Store and Google Play, from the first few users to everyone, and tells you the moment one goes live, ramps, pauses or halts.

Bad features, switched off in one tap

Nalya puts your PostHog feature flags beside your crashes. When a new feature is behind a crash spike, you turn its flag off for everyone in one tap, without waiting on a store review.

The flags behind your app, with an on/off switch and a rollout dial for each.

Only what wins ships

Every test gets a clear answer: ship it, drop it, or keep waiting. Nalya tells you when a variant has really won, or when the data says none beats what you have.

Found in every language you sell in

Nalya drafts titles, keywords and descriptions for every language you sell in, with the keywords behind each change, plus a critique of your store graphics, all ready for you to approve.

Titles, keywords and descriptions per language, drafted and ready to approve.

Why they pay, and why they don’t

The store consoles report what sold. Nalya traces each sale back to what the buyer did in your app before paying, and shows you why others don’t.

It always asks before it acts

Every module starts supervised: Nalya drafts, you approve. After enough approvals with no edits, you can switch that module to auto, and Nalya handles it from then on.¹ You can switch it back anytime, and every action Nalya takes is logged.

Settings → Autonomy: each module is Off, Supervised or Auto, and Auto unlocks only after 15 approvals without edits.

I earn it, one module at a time.

Your app is safe with Nalya

You hold the keys
App Store and Google Play keys you create, scope and revoke anytime.
Walled off
Every account isolated, encrypted in transit and at rest.
The AI sees only what it drafts
Just the text, sent to Anthropic and kept out of training.²
Nothing goes live without you
Automation is opt-in per module. Every action is logged.
No selling. No ads
No ad IDs, no fingerprints, no data sold.

Nalya in your pocket

The Nalya app for iPhone and Android carries the same console to your phone. Each note arrives as a notification with its actions on it, so approving a reply or ramping a rollout takes one tap from wherever you are.

The Nalya app, home screen — Home: what needs you today, across every app.

The Nalya app, reviews screen — Home: what needs you today, across every app.

Works in your editor, too

Nalya’s MCP server brings 54 tools across every module into the editors developers already use. Ask about reviews, crashes, releases or revenue, and act on them without leaving your editor.

nalya

Claude Code

Cursor

Windsurf

Zed

Copilot

VS Code

ChatGPT

Gemini CLI

Cline

Warp

Raycast

Explore the MCP

Pricing

Three plans, each with review replies, revenue and the MCP control layer. Start is free; Grow and Scale add autonomy and more apps.

Open betaIntroductory pricing: Start is free during the beta, and paid plans begin at the intro rate for your first 3 months, then move to the standard rate.

Start

$0/month

Introductory · free during the open beta

Free. I draft, you approve.

1 app, on the App Store or Google Play
Review replies · New reviews
Revenue
ASO: store listing updates
ASO: graphics & languages
Store-listing tests
Autonomy: graduate modules to auto
Crash triage + AI-assisted fixes
Feature flags
Experiments
MCP control layer

Start free

Grow

$39~~$49~~/month

Introductory rate · standard after 3 months

Autonomy, on both stores.

Up to 3 apps, any mix of App Store and Google Play
Review replies · All, incl. pre-existing
Revenue
ASO: store listing updates
ASO: graphics & languages
Store-listing tests
Autonomy: graduate modules to auto
Crash triage + AI-assisted fixes
Feature flags
Experiments
MCP control layer

Start at the intro rate

Scale

$99~~$159~~/month