What is Nalya? An AI operator for your Google Play app
You shipped your app. That was supposed to be the hard part. Then the reviews started arriving in four languages, the staged rollout needed babysitting, the store listing hasn't been touched since launch, and somewhere in Play Console there's a revenue chart you keep meaning to look at.
Nalya is an AI operator for that entire long tail. You connect your Google Play account once, and she takes over the recurring operational work a live app generates - not as a dashboard that tells you what to do, but as an agent that does it, with you in the approval seat.
The loop: observe, suggest, act, measure
Everything Nalya does runs through one loop. She observes your reviews, vitals, revenue and store data around the clock. She suggests the next small action - a reply to a frustrated reviewer, a sharper short description for your German listing - and explains why. She acts when you tap approve. And she measures what happened, folding the result back into what she does next.
The important word in that loop is approve. Nalya never starts on full auto. Every capability begins supervised: she drafts, you review, she posts. Only after a track record of approvals - your approvals, without edits - does she offer to graduate a capability to run on its own. You can read more about that model in supervised autonomy.
What she handles today
- Reviews.Thoughtful replies to Play Store reviews, in each reviewer's language, drafted for your approval. Why this is worth doing at all: replies measurably move ratings.
- Releases.Every track watched around the clock - you hear the moment a rollout's status changes, so nothing ships or stalls unnoticed. For the practice itself, see the staged rollout playbook.
- ASO. Store listing copy tested and improved per locale, so the listing keeps earning installs after launch week.
- Revenue. Installs and sales tracked, pricing suggestions surfaced when the data supports them.
- MCP. All of it is also operable from your editor - Claude Code, Cursor, and anything else that speaks the Model Context Protocol.
Who it's for
Nalya is built for the solo or indie Android developer with a live app and no marketing person - the developer who is also the support team, the release manager, and the ASO department. If your app is live and the ops work competes with your building time every single week, that's the exact problem. (Here's what that long tail actually costs in hours.)
What makes it different
Monitoring tools alert you; the work is still yours. Nalya closes the loop - she doesn't just flag the 40 unanswered reviews, she drafts the 40 replies and posts the ones you approve. And because trust is the entire product, every action she ever takes lands in an immutable log, every autonomous capability is reversible, and the approval gate is never something you pay to keep.