● Running · day 5
Paywall headline
Does a benefit-led headline convert better than the current price-led one?
control
50%
·
benefit
50%
Metric
purchase_completed
, goal increase ·
started 4d ago · Oct 31, 7:23 PM
Variant
Value
Uplift
Chance to win
control
baseline
0.03
benefit
0.03
+9.7%
78%
Value is the metric per user · uplift and chance to win are vs the baseline ·
updated just now · Nov 4, 7:23 PM
Explain
Ship benefit early…
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